Privacy - Our Promise To You

Privacy Policy

Your privacy matters to you - so it matters to us. This privacy policy sets out how Charlies Stores Ltd ( uses and protects any information that you give Charlies Stores Ltd when you use this website. Charlies Stores Ltd is committed to ensuring that your privacy is protected. Charlies Stores Ltd may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you ae happy with any changes.

Remarketing Policy

Charlies Direct uses remarketing cookies on our website – this allows us to collate lists of visitors who have visited our website, and show tailored, targeted adverts to them at a later date.

Our remarketing activities are active on Facebook and the Google Display Network – a network of websites and blogs throughout the Internet. Charlies Direct may show adverts about our services and products to you if you have previously visited our website and are viewing Facebook or a website that is part of the Google Display network.

Third-party vendors, including Google, use cookies to serve ads based on someone’s past visits to the Charlies Direct website. Any data collected will be used in accordance with our own privacy policy and Google’s privacy policy.

You may opt out of the remarketing cookie by visiting your Google’s Ad Settings, usually reachable through the following link: or update your facebook adverts account settings at


What We Will Do With Your Information

When you buy from Charlies Direct, we collect personal information from you such as your name, payment address and delivery details. All such information is held on secure servers and Charlies Direct complies with all relevant and applicable Data Protection and consumer legislation; we treat your personal information as confidential.

Reputable third-party banking and distribution companies handle our credit card transactions and order fulfilment. They receive the information needed to verify and authorise your payment card and to process your order. All such organisations are under strict obligations to keep your personal information private. Your personal information may be disclosed to other third parties who will help process your order. All such third parties will treat your personal information as fully confidential and fully comply with all applicable UK Data Protection and consumer legislation.

We use your information to understand your needs and provide you with a better service, and in paritcular for the following  reasons:

  • Record keeping
  • Improving our products and services
  • Send promotional emails about new products, special offers or other information which we think you may find interesting (you will always be able to opt-out of our marketing emails)
  • From time to time, we may use your information to contact you for market research purposes either by email, phone or direct mail. This information may be used to customise the webstie according to your interests.
    Any information we collect from you via Google's Interest-based advertising or 3rd-party audience data (such as age, gender, and interests) with Google Analytics may be used in one of the following ways:
    • To personalise your experience (data collected helps us to better respond to your individual needs)
    • To improve customer service (data colleted helps us to more effectively respond to your customer requests and needs)
    • To send periodic emails (order communications, responses to enquiries/questions and email, promotional emails)
      Please note, you are able to unsubscribe from receiving emails from Charlies Direct by clicking the unsubscribe link at the bottom of promotional emails or you can alternatively contact us at with this request.

We also use banner advertising on other websites to present you with products we think may be of interest to you, based on your browsing history. The information used does not contain any of your personal details.



If Charlies Direct is requested by the police or any other regulatory/ government authority investigating suspected illegal activities to provide your personal information and /or User Information, we are entitled do so.


Cookie Policy

Cookies allow your Internet browser to remember how you prefer to view the information the Charlies Direct website provides. Typically the files will include the name of the website, the lifespan of the cookie and a randomly generated unique number as an identifier. Charlies Direct cannot identify you personally by using a cookie, and cookies are NOT used to store personal data or gather personal data.

Charlies Direct uses cookies to determine if you are a registered with our website, and if you are logged in to our website. If you are logged in, you can then access account settings on the website.

Controlling cookies

If you do wish to prevent your computer or mobile phone from accepting cookies, you should be able to do so from within the “options” or “preferences” menu of your browser. Disabling cookies can have a significant impact on your browsing experience. More information on switching off cookies within individual browsers can be found via these links:

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