About Us

At Charlies Stores we pride ourselves in being able to meet all of your seasonal needs. From footwear and cooking utensils, all the way through to chainsaws and camping; you will find quality products, from famous brands, at competitive prices.

We have been operating for nearly 30 years under the guidance of the company owner, Chris Lloyd, and are proud to be an independent, family-run retailer. Whilst the company has grown, the passion and values it was founded on remain the same; we only sell products that we would be happy to take home ourselves, and work hard to ensure they are fantastic value for money. Alongside this sits our belief in looking after our customers, you will always be greeted by friendly, knowledgeable colleagues with good advice. Our teams are experts in their field and will be able to assist with any product questions you have.

In the early days there was only a small team, many of whom remain today, but now there are nearly 400 team members and seven stores across Wales and the borders. The company started with two army surplus stores, in Newtown and Welshpool, Powys, before changing direction in 1986. Chris decided to close the Welshpool store in favour of opening in Aberystwyth, and introducing a broader seasonal product range, which reflects our offerings today. Since then the company has gone from strength to strength and has also opened out-of-town stores in Shrewsbury, Queensferry and Carmarthen along with a garden and country store, Coed-y-dinas, which was originally a grade II working farm for Powys Castle Estate.

Being based in rural Powys, the Great British countryside is something we are extremely passionate about. This is reflected in both our product offering and also our work with the community. We work very closely with the Young Farmers movement, a fantastic organisation dedicated to supporting young people in agriculture and the countryside. Chris is an active advisory member of his local board of management; we provide resource and funding for their monthly newsletter and support activities where possible.

We hope that you enjoy shopping with us. If you have any questions please don’t hesitate to get in touch. You can contact us in the following ways:

Email: info@charliesdirect.co.uk
Telephone (from a landline): 0345 077 0708
Telephone (from a mobile): 01686 617 107

Or write to us at:

Charlies Stores Ltd
Unit 9 Dyffryn Enterprise Park
Pool Road
SY16 3BD

Need Some Help? Call us on 0345 077 0708 or Email Us

Adding to Basket

Please wait while we update your basket...

Failed to Add to Your Basket

Successfully Added to Your Basket